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As a result, they have created apps that are extensions of their internet presence or are solely available on phones."[pullquote align="right"]"People present themselves in the best light online.No one is going to respond to someone who says they are a couch potato and likes to stay home."[/pullquote]Match.com, e Harmony, Lavalife and Zoosk all have mobile dating apps for your Smartphone. Its users, 80% who are between ages of 18 and 34, make 1.5 billion swipes of photographs resulting in 20 million matches a day, according to Tinder vice president Rosette Pambakian.She advises CEOs and leadership teams across a range of topics surrounding growth, including branding transformation, marketing effectiveness, digital optimization, international expansion, and more.Willersdorf serves on the Board of Governors for Cosmetics Executive Women, the beauty industry’s trade association.Now that I am "single again," I wondered what was new in online dating in 2015.Emily Bartz, dating content manager for Next (which provides independent reviews and research of online services for consumers and small businesses), told me that online dating sites are becoming better at matching you to potential dates and online dating is increasingly being done on mobile phone dating apps."The biggest complaint people have about online dating is wasting time with people they have nothing in common with.
Sarah Willersdorf is a Partner and Managing Director at the New York office of BCG and the global topic lead for Luxury, Fashion, and Beauty within BCG.
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"We even matched two people in Antarctica."Unlike traditional dating sites, Tinder does not have profiles that tell you what a person likes to do, wants in a mate or information on height, weight, religion, children or political preferences.
(There is a small "about" section on Tinder which is optional.